Packaging for Homebase’s ‘Grow Your Own’ range for novice gardeners. The tone of voice is simplicity and clarity with easy to understand information for the novice gardener, conveyed by the concise use of language. A natural, earthy, organic style with simple step by step hand drawn diagrams was employed across the range, bringing fruit and veg to life with a personality. The brand is given a personality with a friendly, lighthearted first person approach to appeal to all ages.

Packaging design and brand identity for Homebase’s ‘Grow Your Own’ range, aimed at the novice gardener. The brands tone of voice is simplicity and clarity, enhanced by illustrated diagrams demonstrating just how simple the process is.
Each fruit or vegetable is brought to life with friendly, lighthearted first person statements and illustrations creating a fun and playful brand to appeal to all ages.
Back to Top